Calculators are a fantastic tool to employ with interactive marketing to showcase the value that you are bringing your customers. Create scenarios where you show your company’s value by asking questions and then computing a result. Calculators are a great piece of interactive content that points the user down the sales funnel by giving them information they need about how your company can save them time and money.
With calculators you can see what data users are entering. This information is used to understand more about your target customer and score leads for your sales team.
When you are able to show your potential customers how much money or time they can save using your product, it will increase your conversion rate. Hard data that is generated based off of how a customer answers questions is a great way to get them to convert.