Smart marketers always keep their buyers’ needs in mind. For busy people, it is hard to sift through many pages of written text in order to get the information they need in order to make a buying decision. Interactive eBooks and whitepapers make this static information easier to consume and can direct readers to information that is most relevant to them.
Nothing will increase a bounce rate more than not being able to find the information a person is looking for. Use interactive eBooks and whitepapers to help guide readers through information. They are able to click to learn more about topics that they are looking for. The days of the 20+ page PDF are gone. Use interactive content to make information easier to consume.
When potential buyers are able to consume information in a more efficient way, this will increase the chances that they will be educated enough with your product or service to buy. Interactive eBooks and whitepapers are a great way to help close a deal with a potential buyer by educating them on why they should make the purchase.
We have all seen eBooks and Whitepapers. When done correctly, they can be a great way to educate customers, gain brand awareness, and generate leads. However, sometimes the static information is too much for a busy person to read through. Making this content more interactive is a great way to engage readers and help them absorb the information you want them to know as well as directing through your sales funnel. If you already have static eBooks and PDF’s, let us know and we can help make them more interactive and engaging!