Microsites create a great opportunity to push new campaigns or products. If you have a distribution channel to your customers, but want to focus their attention on a product line or new content initiative, it’s more effective to send traffic to a microsite. Microsites can be launched in days, not weeks, and you are able to iterate and test messaging more quickly!
A corporate site often has a wide array of product lines or services. Often, potential customers are only interested in a specific product or service. An interactive microsite will allow you to run more flexible marketing campaigns and increase conversion rates because you’ve drilled down to the specific customer interest. Additionally, once you sell the prospect on the service they were initially looking for, you’re able to up/cross-sell your full product line in the future!
B2B leads are hard to come by when your product or service is a complex sell. Creating an interactive microsite will help the prospective customer sort through the information that is most relevant to them. It’s like having a virtual sales rep! Interactive microsites have the ability to store and integrate prospect data, collected through interaction with questions, forms, and more!
The Louisville Metro government wanted to create a way to crowdsource internet speed tests to help identify areas of the city that were being poorly served. To solve this major issue, we built an a microsite that showcased the crowdsourced data. Check it out here!