Quizzes not only engage your reader, they also coax their all-important information out of them, giving you a heads up on their pain points. Information gleaned from business assessments is priceless in determining which type of content will appeal to the prospect, maximizing the chances of converting them into a lead, then a client.
Quizzes and Assessments create a great lead generation opportunity. Since all quizzes have a “score” or “result” at the end, you can include a lead form to capture user information. Collect emails, phone numbers or specific information to help your sales team!
Quizzes are fun and engaging, and offer companies a way to attract their target audience, drive traffic to their website, and increase their social media reach. In just the last year, 8 of the top 10 shared articles were quizzes!
Scoop.it wished to generate customer data and leads through an interactive marketing assessment. ContentTools designed and built a quiz asking the question, “How Effective Are Your Content Marketing Efforts?” The actual quiz is embedded below, give it a try and see how you score!